Friday, July 24, 2009

‘Effective’ distinction among ‘creative’ guys


IIPM, GURGAON

Top advertising campaigns as per 4Ps B&M-ICMR survey 2009

Rank Advertising campaigns
1. Vodafone - Pug
2. The Times of India - Lead India
3. Happydent - Kingdom
4. Idea - An idea can change your life
5. Fevikwick - Chutki Mein Chipkaye
6. Tata Sky - Isko Laga Dala Toh Life Jhingalala
7. Airtel - Barriers Break When People Talk
8. Cadbury - Kya Swad Hai Zindagi Mein
9. Bajaj - Humara Bajaj
10. Liril - Girl bathing under waterfall
11. Tata Tea - Vote Do
12. Fevicol - Poochengein Nahin...
13. Kerala tourism - God’s Own Country
14. Incredible India
15. Pepsi - Yeh Hai Youngistan Meri Jaan

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).


For More IIPM Info, Visit below mentioned IIPM articles.
IIPM 4Ps Quiz
2300 IIPM students get jobs
Detail of all IIPM branches
IIPM set to beat economic slowdown
IIPM Admission Detail
IIPM - Admission Procedure

Friday, July 17, 2009

You wanted Akio Morita? We get you his protégé...


IIPM only B-school in India to be Ranked Ahead of The IIMs in so Many Parameters! Regularly!

He’s not an Indian and can’t understand Hindi for nuts. But Tamagawa claims to understand India better than his competitors. Can Masaru really bite the bullet?

4Ps B&M: Has there been any impact of the slowdown on your business?
MT:
Not really. Under good economic environment every brand can enjoy growth; however under difficult situations only a company which has strong brand, products and operation can keep their growth. Thus we believe that if you provide high quality products, which meet the consumers’ needs and demand through strong sales channel network, you can maintain growth momentum and we believe that Sony has the advantage of all these factors. In that sense it is a good opportunity for Sony to widen the gap from competitors with the advantage of capability and quality.

4Ps B&M: With the slowdown creeping in, are you making any changes in your marketing strategies for this summer as compared to last year?
MT:
Sony’s strategy in India has not changed from previous plan. We are focusing on three pillars of marketing strategy, which are focusing on key strategic growth categories like LCD, DSC, VAIO, MP3WM, PS et al, further enhancement of sales channel network and local staff development.

4Ps B&M: Retail stores are an important platform for sales of consumer durables. So, what plans have you drawn in this regard?
MT:
As a part of enhancing the quality of our stores, we have taken a number of steps, which include a change in the branding of our exclusive retail store - Sony World to Sony Centre in order to brush-up our brand-shops. Then secondly, we have also upgraded our display, way of demonstration and quality of floor salesmen to match global standards. This is done with a view to provide new shopping experience to the consumers.

4Ps B&M: What are the product categories on which you are betting high?
MT:
Those categories, which are strategic growth categories for Sony like LCDs, Laptops, Digital Still Cameras, Home theatres, MP3 Walkman and PlayStation. These will be the growth categories for the industry as well.

4Ps B&M: A lot of consumer durable companies are making a shift form urban to rural areas. So are you planning anything on the similar lines?
MT:
Our target customers are those households, which have an annual income of Rs.5 lakh and above. The rich who have the money are also included in this. Talking about the recession, we think the segment whose household income is less than Rs.5 lakh will be the most affected one. And this is also the segment which uses consumer finance as a means to buy their requisite consumer durables. Going by facts, nearly 30-40% of the total electronics sales are based on such finance schemes. But for Sony, it is less than 5%. This clearly indicates that Sony’s customers have a high income level and most of them buy products with cash. Thus we do not have such plans as of now.

4Ps B&M: What are the challenges you foresee for Sony this season?
MT:
Exchange rate impact is currently being absorbed by Sony India, and this is possible due to the profit that we had earned in the first half of FY’08. But if current exchange rate continues or further declines in FY’09, we may not be able to avoid a price increase. Furthermore, the duty structure of India is still very high as compared to other countries, and the consumer is the one who pays this high taxes. Thus, the government should consider a reduction in the duty structure as a means to stimulate consumer demand.

4Ps B&M: What are your plans for the future?
MT:
We do not see a pessimistic business environment for this year. Market growth, which has been around 10% for the past few years might slow-down forcing us to look carefully at the category wise trend rather than the total CAV market. But, it will help us to identify which categories will grow and which will shrink. We will drive the growth categories with attractive products and effective marketing communication.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM
IIPM Best B-school
Why has IIPM always been opposed to B-school rankings?
IIPM : One of the leading and most respected business schools
IIPM students on NDTV Television Chat Show
Four Phase of IIPM Global Plans
Professor Arindam Chaudhuri says
30 professors of international repute to IIPM
IIPM Global B-school
IIPM Alumni Officially on Facebook
IIPM Respected Business School

Monday, July 06, 2009

The current slowdown is taking a toll on organised retail, as players fight back to survive. Haunted by rising debt and interest cost,

Vishal Retail too is ready with its quiver to drive away the slowdown monster. But will arrows hit the bull’s-eye? Wonders Savreen Gadhoke…

“The growth in India’s organised retailing will be hit due to weak consumer sentiments and the slowdown in fresh investment…,” avers Kumar Rajagopalan, CEO, Retailers Association of India (RAI). RAI, who had once forecasted a 30% annual growth rate of this burgeoning sector, has slashed its outlook to a 12-15% growth. Raison d’être: After the nerve-wrecking Subhiksha default case, the consumer as well as the market sentiments attached with this once most sought after sector is rather incredulous. Experts even claim that the retail sector is mostly riding on the back of huge debts. All major retail chains including Pantaloons, Shoppers Stop, et al, are not only facing the heat of slowdown and low consumer spendings, but are also under the scanner for their high debt obligations. In fact, under the eagle eye this time is yet another giant retailer – Vishal Retail Limited (parent company of Vishal Mega Mart).

With Rs.10 billion turnover in 2008, and growing at 100% (y-o-y), it was little expected that Vishal Retail could also fall into the deadly debt trap. But it did! The company’s un-audited financial results for the quarter ended December 2008 reveal that the retailer’s expenditure on interest has increased by a whopping 137.26% as compared to the same quarter last year. What’s more? The profit for the December quarter too plunged by a pathetic 86% and stood at a miniscule Rs.21.5 million (as against Rs.155.6 million last year). So, with liquidity crisis, reduced cash flow, mounting debt obligations and a huge fall in profits, the daunting question arises – is Vishal Retail heading toward becoming another Subhiksha?

“Vishal Retail’s total debt obligation is about Rs.7.5 billion, of which Rs.1.4 billion is high-cost short-term debt,” avers Raghav Sehgal, Retail Analyst, Angel Broking. Considering this, the road ahead certainly offers a bumpy ride to Vishal Retail. Even the rate of interest, which the company is liable to pay on this debt, is between 14-16%. So, with an interest coverage ratio of about 1.5 and estimated debt-to-equity of about 2.66, the company certainly faces an uphill task in its effort to sustain growth and profitability.

However, in order to improve profitability and bring the conditions back to normal, the honchos at Vishal Retail have already started wasting a lot of chalk on the drawing board and are making efforts to re-organise and revive their retail venture. But will the efforts really pay-off amid slowdown is the question that’s doing rounds in many minds!

In fact, the company has already started consolidating its back-end and front-end operations. The first step in this direction has been the centralisation of its warehouses. From 22-23 warehouses across the country, the number has been drastically reduced to 4-5 warehouses and that too concentrated in north India. Avers Ambeek Khemka, Group President, Vishal Retail, “Huge warehouses in south & west India have been shut down and a centralised hub has been opened in Gurgaon.” Although Khemka agrees that this will lead to job losses, the move will certainly help in improving operational efficiency by reverse logistics. Moreover, transportation vehicles can not only be used to deliver stock & inventory to stores in far-flung areas, but on their way back to the centralised hub, can be used to collect deliveries from vendors’ en-route, thereby saving on transportation fee payable to vendors.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
Why has IIPM always been opposed to B-school rankings?
IIPM : One of the leading and most respected business schools
IIPM students on NDTV Television Chat Show
Four Phase of IIPM Global Plans
Professor Arindam Chaudhuri says
30 professors of international repute to IIPM