What can America do to improve its brand in the world?

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Q: What can America do to improve its brand in the world?
– Julie Meyer, London

A: It can start winning. Basically, that’s the only choice for any organisation, be it a company or a country, that wants to repair a damaged reputation.

For instance, imagine if US policy and military action finally managed to install a peaceful democracy in Iraq. Such a victory would no doubt change a lot of minds about America’s “brand”. We would go from incompetent, arrogant bullies to brave, persevering heroes in about the time it took to report the news. But before we go too far down this path, let’s get clear about the kind of trouble the American brand is really in.

Yes, a boldly pro-American President, Nicolas Sarkozy, was recently elected in France, and leaders of Britain & Germany are also supporters of the US. And, yes, the number of people trying to get into America has never been higher. But broadly speaking, the US has undoubtedly lost respect on the world’s political stage.

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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London is the new face of Facebook

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Facebook, one of the hippest social networking sites in cyber world, has a ‘hot spot’! Guess what? London! Recently, it was revealed that London recently eclipsed Toronto as having the biggest network on Facebook. com. In all, 790,615 members are listed from London; and whereas the site’s user base has been growing at 3% every week on an average, in London, the base is growing by 6%. Even Matt Hicks, Senior Communications Manager of Facebook, admits, he can’t give a specific reason to why London shot past Toronto, but said that both cities’ growth rates are in line with the company’s worldwide user base. With close to 30 million users, Facebook is signing up 150,000 new users everyday. If you look at country statistics, then Canada leads the Facebook race, followed by the US; the UK has the third largest number of users. Little wonder that thousands of workers across the UK have been banned from using the popular social networking site to cut down the wastage of man-hours.

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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‘Mac’king coffee...

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After the phenomenal success in the fast-food market, McDonald’s is ready to replicate this success elsewhere. Reportedly, McDonald’s is all set to enter the estimated $60 billion global coffee market in a big way and will earmark certain percentage towards its expansion funds. It is believed that the legendary American fast-food giant has been enticed by the growth prospects in the global coffee market and will go all the way in establishing itself as a dominant coffee vendor. McDonald’s will enter in both hot and cold market segments for maximum reach. As per certain surveys, McDonald’s high-end coffee even beats the quality of Starbucks and that is truly a way forward! Sitting on the back of this chutzpah, McDonald’s will try to win the coffee race from Starbucks, which is planning to increase prices owing to high input costs.

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
When IIPM comes to education, never compromise
IIPM - Admission Procedure
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!

In our view, this credit crisis is just a financial sector crunch, not an economic Armageddon

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All of those dislocations came, wrecked havoc and eventually got cleaned up by market forces with some form of government intervention. Without question, that will happen this time around too, most assuredly because the underlying global economy is so fundamentally strong. Yes, it may be entering a period of slower growth, but thanks to record levels of economic interdependence and activity, it is more resilient than ever. Which is why now is the perfect time to take the big swings. The rewards can be huge, even disruptive – in the best sense of the term. Case in point is Bank of America’s recent $2 billion investment in Countrywide Financial Corp., a leading mortgage banker that was facing a liquidity and credibility crisis. The deal not only delivered short-term paper profits to Bank of America, it allowed BofA to leapfrog its way into the mortgage business and opened the gateway to a flood of new deposits. In one fell swoop, Bank of America expanded its market share and enhanced its industry profile, basically changing its competitive position.

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
When IIPM comes to education, never compromise
IIPM, GURGAON
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!