The maestro bats to provide ‘Kal Par Control’…

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His career graphs boasts of a successful series against the Proteas (South Africans) and a forgetful first test against the Poms (England), but this ad of Aviva Life Insurance has marked a new innings for the Master Blaster – Sachin Tendulkar. While younger colleagues like M.S. Dhoni don the glove for GE Money India and skipper Rahul Dravid bats for Max New York Life Insurance India, Sachin has just made his debut in the insurance domain. Bert Paterson, MD of Aviva India seems ecstatic at the prospect of the ‘Little Master’ endorsing Aviva, “Sachin is the most popular icon in India for all age-groups and his popularity transcends the boundaries of religion, caste and region.”

With this cricketing icon as its ambassador, Aviva has come out with a commercial that showcases Sachin Tendulkar enjoying an energetic encounter with a group of boys on a windy day by the shore. Even as he indulges in the enduring game, the batting maestro takes the viewer on an interesting journey that embodies his and Aviva’s beliefs of leading a life that is tension-free and ‘Khul Ke’ by drawing a connection between life and the game of cricket. The commercial’s genesis has been customer insight, which pointed out that ambiguities and concern about the future restrict one from deriving maximum pleasure from the present and living life to the fullest.

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Dragon gotta fire right!

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China must direct its economic growth

If statistical jugglery is anything to go by, then China, growing at an extraordinary rate of 11.9%, is poised to overtake Germany this year as the world’s third largest economy. But the key concern is whether the growth is sustainable. Rhetoric in Beijing goes on to suggest it is, and that the government is taking steps to change the patterns of economic growth & deepen reforms; yet 1.3 billion people still have a long way to go before their living standards compare to counterparts in developed economies.

The growth in top three matured economies of the US, Japan & Germany, which have occupied the top three slots for the last three decades, has slowed down; and as a result of foreign investments & trade, economic growth of China has been accelerating. Some analysts are of the view that these statistics signal overheating, which would prompt the government towards top-down measures. OECD feels that the Chinese government has been ineffective n countering negative impacts of its rapid economic development.

Inflation is yet another concern; the CPI has jumped to 4.4%, a 33-month high; which is bound to influence low-income earners. Aveek Barua, Chief Economist, HDFC Bank, commented to 4Ps B&M, “The Chinese economy is definitely not cooling, though there have been signs of interest rate hike...” The economic growth is being fuelled by government-led investments rather than spontaneous improvements in the demand and supply relationship. Economists caution against being too optimistic and argue that more attention should be paid to economic structure rather than growth rate.

Edit bureau: Gyanendra Kashyap

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Why Study Abroad When IIPM Gives You 3 global Advantages!

Can we af‘Ford’ a toast?

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Ford has only made a partial recovery

Rallying from the brink is a rare character trait, which few possess. For a change, ailing American automotive giant Ford Motors seems to have it. Even after analysts had lost all hope on American auto makers, Ford has stunned everyone with its $750 million profits for Q2, 2007.
Amidst the criticism, the profits have acted as a saving grace for thecompany, which was reeling under insurmountable losses of $1.3 billion last year! It is believed that the raison d’etre behind these unexpected profits has been impressive performance of Ford’s overseas markets in Asia Pacific & Latin America. North America continues to bleed though, with losses of $279 million. Effective contributions came from Ford South America ($255 million), Ford Europe ($262 million) & Premiere Auto Group (PAG, $140 million).CEO Alan Mulally said, “Our team is very encouraged by the significant progress we are making.”

Mulally cannot ignore, however, that the biggest boost for Ford has been the Aston Martin sell off, which infused $925 million into Ford’s coffers. Furthermore, the company is apparently looking to sell off all PAG brands. As a further cost-cutting exercise, Ford has reportedly cut close to 6,400 jobs in North America, saving it almost $600 million in second quarter. Of course, with such massive milking of assets, this latest trickle of black stops well short of a rally. And by blindly selling of high value brands, the company only seems to be delaying the inevitable.

Edit bureau: Karan Mehrishi

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Despite many geo-political roadblocks and flaws, America stands undisputed...

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Leaders from countries like Venezuela and Iran, emboldened by the changing geo-political balance of power, feel no compunction whatsoever, denouncing America. Sarkozy’s opponent, Ségolène Royal, made anti- American sentiment, a cornerstone of her campaign, and 47% of the populace apparently thought, she picked the right villain. Even Russia, which held hands with the US while it was in the process of returning to the global economy, has started treating the US Government with the impudence of a teenager toward his dumb blundering dad.

But if America’s political reputation is faltering, its business reputation decidedly is not.

Today, American companies and entrepreneurs operate around the world with unparalleled vitality and access. Europe is still the largest investor in the United States, and the US is the single largest foreign investor in France.

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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Why Study Abroad When IIPM Gives You 3 global Advantages!