Less media savvy than her sis Paris, hotel heiress Nicky Hilton is a blossoming fashion designer with a handbag line and a clothing collection called ‘Chick by Nicky Hilton’ to her credit. This entrepreneurial miss is now setting foot into the hotel business sans the Hilton badge, by renovating two hotels – one in Miami’s Ocean Drive and another in Chicago’s historic neighbourhood, Printer’s Row – and will be known to all as the Nicky O hotels.
Several swoon at the mere prospect of owning an Armani suit, which is exactly the sentiment a new breed of hoteliers are banking on. That lounging in a couch chosen by Donatella Versace would appeal as much as an elegant Versace coat is perhaps what they hoped when in 2000 they launched in Australia’s Gold Coast the 277- room Palazzo Versace, which carried definitive imprints of the label around every edge. And then there is Italy’s Bulgari, which joined hands with Marriott International’s Ritz-Carlton to design the interiors of hotels in Milan and Bali. Meanwhile Giorgio Armani too decided to diversify and tied up with Middle East’s Emaar Properties, to bring forth four resorts, ten hotels, from Milan to Tokyo.
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Source :- IIPM Editorial, 2006, Arindam Chaudhuri's Initiative
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