Less media savvy
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Several swoon at the mere prospect of owning an Armani suit, which is exactly the sentiment a new breed of hoteliers are banking on. That lounging in a couch chosen by Donatella Versace would appeal as much as an elegant Versace coat is perhaps what they hoped when in 2000 they launched in Australia’s Gold Coast the 277- room Palazzo Versace, which carried definitive imprints of the label around every edge. And then there is Italy’s Bulgari, which joined hands with Marriott International’s Ritz-Carlton to design the interiors of hotels in Milan and Bali. Meanwhile Giorgio Armani too decided to diversify and tied up with Middle East’s Emaar Properties, to bring forth four resorts, ten hotels, from Milan to Tokyo.
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Source :- IIPM Editorial, 2006, Arindam Chaudhuri's Initiative
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