The Ritz Carlton, Denver

IIPM PUBLICATION

Ritz Carlton is certain to fuzz the line between business and pleasure travel...

Every special occasion deserves a special place – or the other round – and what better place to celebrate than the Ritz Carlton? Adding a further dash of luxury to the city on- the-rise, Denver, The Ritz Carlton Denver, is certain to fuzz the line between business and pleasure travel...

THE VIEW: Situated in the heart of the city and enclosed by the 19th, Curtis and Arapahoe Streets on three sides, the Ritz-Carlton provides a magnanimous view of the Lower Downtown (Lo Do) from its signature Ritz-Carlton Club Level. Apart from rendering the best possible services for its guests, the hotel is a visual delight too.

ARCHI TYPE: The state-of-the-art guest apartments (measuring more than a lavish 510 sq. feet each) make, perhaps, the largest guestrooms in any hotel in the city! Beautifully furnished, with feather-beddings, plush linen and upholstered five-fixture bathroom with Bvlgari fittings and 24-hour in-room dining services, the Ritz indeed is an abode of the finest and the most luxurious experiences.


BON APPÉTIT: You’d remember the hotel’s signature restaurant, ELWAY’S (named after the Denver Bronco quarterback and the NFL Hall of Fame inductee John Elway), as the most scrumptious and delectable experience of a lifetime, if nothing else. Offering delicious food and great wines at even greater prices, Elway’s will get you a comfortable, memorable and attentive dining delight with its special hand-cut, aged USDA prime steaks, lobster, salmon and fresh accompaniments.

AROUND THE CORNER: There’s nothing that Denver doesn’t have for anybody… The Center for Performing Arts complex for the artistic; the Pepsi Center (home to the Denver Nuggets and Colorado Avalanche), Invesco Field (home to the Denver Broncos and the Colorado Rapids) and the Coors Field (home to the Colorado Rockies), heaven for the sport freaks; the Denver Zoo, Downtown Aquarium and Denver Botanical Gardens for the nature lover; and the Red Rocks Amphitheatre for the lovers of the letter… say it and you have it!

FROM UNDER THE CARPET: Ultra-urbanisation and commercialization of downtown is sure to leave a wrinkle on the forehead for some…

IN ESSENCE: Opulence revisited, anew!

Edit bureau: Pooja Priyadarshini

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOS...IIPM :- Cicero's Challenge is going global
The Indian Institute of Planning and Management (I...
After CDMA, will nokia miss the 3G bus ?
Time for Awards at IIPM
STUDENTS AGAINST CORRUPTION & KICKBACKS : SACK
HRIC :- Human Resource Intelligence Cell
Heavy dut(t)y stress Sanjay Dutt Bollywood Actor
The Business of B-School Rankings & The Big Farce
36TH Full Time Programme In Planning & Entrepreneu...
Courtney to quit courting cigarettes!

To believe or not?

IIPM Best MBA INSTITUTE

God is great! An atheist’s Bible at last...

Post Godhra, modern India, presumably the hottest economy on the world map, has experienced an appalling swell in terms of right wing fundamentalism. Be it the likes of Togadias & Modis or the vociferous Imam Bukhari, there lies in their discourses, in excessive doses, sheer illogical reasoning veiling profane agendas. While reflecting on those lines, there are hurled the ideas of assumed ‘lighthouses’ of Indian spiritualism against Christopher Hitchens, the confirmed atheist & ‘ridiculer’ of people proclaiming to be God-sent to benefit mankind. But his is a belief backed by exhaustive reasoning that comes alive in his latest offering, ‘God is not Great.’

“Why, if God was the creator of all things, were we supposed to ‘praise’ him so incessantly for doing what came to him naturally?” Sparks off Hitchens, who’s come down hard on ideas propagating faith & belief as a source to living ‘the good life’. “If Jesus could heal a blind person he happened to meet, then why not heal blindness? What was so wonderful about his casting out devils, so that the devils would enter a herd of pigs instead?” His thoughts & deliberations, although of an extreme view, do catch the reader (& especially, the believer) off guard & oft en without any substantial point to counter. He challenges those very myths that form the backbone of various established religions. And in this religion bashing lies the essence of the book that goes by the sub-line, ‘religion poisons everything’.

“There still remain four irreducible objections to religious faith: that it wholly misrepresents the origins of man & the cosmos, that because of this original error it manages to combine the maximum of servility with the maximum of solipsism, that it is both the result & the cause of dangerous sexual repression, & that it is ultimately grounded on wish-thinking.” Hitchens calls the Bible a sham, a license “for trafficking in humans, for ethnic cleansing, for slavery, for bride-price, & for indiscriminate massacre,” & refers to the Koran as a text heavily borrowed from Old & New Testament s . Evidently he spends more time & pages damming religion than any other extensions to faith.

Extremely well argued & satisfactory to put behind any notion regarding the book as a mere jihad against believers, for it offers in a single volume arguments ranging from the scientific front to massive irregularities in the holy texts themselves. While most are confronted with exasperation as one would expect out of a Physics professor trying to instil the logic of Newton’s laws into a rogue with an IQ of a swine, some are extremely entertaining, especially for those who do not swear by the names of their various Gods at the instance of just the television channel broadcasting the evening bulletin. For example, “How could Christ have died for our sins, when supposedly he also did not die at all?” Or “Did the Jews not know that murder & adultery were wrong before they received the Ten Commandments?” From Dawkins scientific rationalist refutation to God to echoes laid down by the likes of Freud, Mencken & Hume, God is not Great is a power packed thesis that delivers a massive blow to those who vouch by their respective faiths.

From the place of his birth, England, to America (New York & his current abode Washington), Hitchens is a well read figure & has a great following, perhaps as a matter of amusement for some. However, the book at times sounds overstretched with the clatter of a child trying to drill in his thoughts into the uninterested working nanny. A well-known critic of Clinton, Hitchens is probably the only one with a functional brain to support Bush’s war on Iraq. That leaves enough matter for the reader to take his or her pick. Amen.

Edit bureau: Shashank Shekhar

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....
! IIPM: The Indian Institute of Planning and Management ! IIPM Rank ! Management School ! IIPM Rank India ! IIPM Education ! Best B-School ! Management School ! The Indian Institute of Planning and Management (IIPM) !

Global Oil And Terror Equation

IIPM PUBLICATION

The last time around it happened, the war lasted more than a few hundred years. This time, it's just about 15 years old. Strategic analysts and policy makers in the West are loath to use that term; yet for the man in the street in the Arab world, the alliance led by George Bush Jr. is waging Act Two of crusades against Islam. More than a decade ago, well known author and ‘thinker’ Samuel P. Huntington had already provided a hypothesis about the forthcoming ‘clash of civilisations’ between Islam and the West. More than 400 years ago, the French mystic Nostradamus had foretold of a third World War starting in West Asia. For conspiracy buffs, all this is a great opportunity to while away hours with friends.

Serious analysts don’t really take this seriously. Yet, even they appear worried by the growing cleavage between political and radical Islam and the West. A day after the London blasts, columnist and author Tariq Ali commented that these terrorist attacks are the symbol of Muslim youth’s impotent anger against the West. Echoing something similar, columnist Thomas Freidman said that it would be folly for the policy makers to demonise and alienate Muslims. For example, can France wish away the more than 5 million Muslims living in their country?

For that matter, can the US leave West Asia alone – to prosper or destroy each other, as the citizens and governments there decide? It simply can’t, because of oil and gas. In an interesting analysis, columnist Fareed Zakaria of Newsweek had linked the lingering and traumatic presence of American troops in Iraq to the obsession of Americans to drive gas guzzling monsters called SUVs. The result: Since Americans do not want to give up on their lifestyle, they have to continue Act Two of the crusade. At least till the world finds a credible alternative to oil as a source of energy.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....
! IIPM Management Introduction ! IIPM Management ! IIPM Management Courses ! IIPM Centers ! IIPM World !

Zee News has moved forward from time to time. Today it is a channel that earns good profits...

IIPM Best MBA INSTITUTE

With its General Entertainment Channel (GEC), Zee TV has surely brought a smile back on the face of Zee, others channels under ZEEL like Zee Cinema, Zee Café, et al still have to contribute their bit. The coming year will witness a deluge of new channels, making competition go through the roof. Moreover, Star will incessantly strive to retain its position and widen the gap. Add to that entry of veterans like NDTV & TV18 to the entertainment genre, which constitutes 35% of total eyeballs and 40% of overall revenues, clearly, Zee will have to adopt a more sustainable programming & marketing strategy.

At the bourses, the track record of ZEEL, ZNL and DishTV since restructuring has been shaky yet encouraging. Says Kaul, “The unlocking of value was the underlying sentiment of the restructuring along with streamlining various next Gen businesses. As far as unlocking the value is concerned, it is evident from the stock prices in itself. When we restructured, Zee was being traded at about Rs. 200; currently Zee Entertainment is being traded at Rs.300 and the two new entities created from erstwhile ZTL are in the region of Rs.110 (WWIL) and Rs.60 (Zee News), so in essence, the value has almost doubled since restructuring.”

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Article, Visit Below....
! IIPM Management Education ! IIPM Management Introduction ! IIPM Management ! IIPM Management Courses !

Apollo Tyres is accelerating towards its strategic goals. But wearing out is a threat

IIPM PUBLICATION

For starters, Apollo Tyres, which became the first in Indian tyre industry to surpass the $1 billlion annual revenue mark in FY 2006-07, is also the most profitable in the industry, with its PAT margin of 3.1% (amounting to Rs.1.13 billion) being the highest in the industry and more than double the 1.5% PAT margin of the second-most profitable tyre-maker (MRF). It is also ranked 169th on India Inc.’s most profitable entities for the year 2006-07. During our discussion with senior Apollo Tyres officials, we learnt about the company’s belief that despite majority of mergers failing, it would still hinge its fortune on a mix of organic & inorganic moves. Just last year, the company purchased the South Africa unit of Dunlop Tyres with a purpose to take advantage of the huge growth markets of South Africa and Zimbabwe. While talking to us about Apollo’s future deal-making plans, Neeraj R. S. Kanwar, Joint MD & COO, claimed, “As a company, we are constantly on the lookout for newer areas of expansion, which could provide us the right growth opportunities in our products, markets, technology and for our employees. We are constantly looking at options and will definitely tell you closer to a closure. However, simply because statistics say that 72% of M&As fail does not mean that industry will stop looking at it as a growth option. It is in our hands, with the right processes & systems in place to ensure we succeed where others failed!”

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Article, Visit Below....

1. IIPM : The Indian Institute of Planning and Management
   IIPM is a best b-school. It is a business school of management. It's full name is The Indian Institute of Planning and Management. ...
   
2. IIPM: The Indian Institute of Planning and Management-------
   The Indian Institute of Planning and Management Offers Full time & Integrated Programme in National Economic Planning and Entrepreneurship and European ...
   
3. IIPM: The Indian Institute of Planning and Management
   IIPM's Full time & Integrated programs in National Economic Planning and Entrepreneurship are in a different league. Students are exposed to case studies ...
   
4. IIPM: IIPM Publication :- Facing the challenge
   IIPM is a Best B-School. It is a institute of business management. Its full name is The Indian Institute of planning and Management. ...
   
5. IIPM PUBLICATION: IIPM : Campus Placements
   IIPM students are winners all the way..." {Source: The Times of India, June 2002} "...the icing on the cake has proved to be the 100% placements of the ...
   
6. IIPM MANAGEMENT INSTITUTE On "IIPM - Arindam Chaudhuri - Planman"
   And the IIPM, which was founded as recently as 1973, now claims to be the world’s largest business school, with 5000 postgraduate management students in ...
   
   

The bank will strive to make a seamless transition from the old identity to the new by end of 2007...

IIPM Best MBA INSTITUTE

States Kaul on the future strategic planning, “The bank seeks to maintain and enhance a strong retail and corporate franchise, strengthen the structures and delivery channels for SME and agricultural businesses, exploit cross-sell opportunities, offer private banking for high-net worth customers, consolidate new business initiatives such as credit cards, wealth management & bancassurance for life insurance and encash opportunities through overseas offices for cross-border trade finance, syndication of debt & NRI business development.” UTI Bank is looking to raise $600 million through Global Depository Receipts (GDR) and list the same on the London Stock Exchange.

Of late, the banking behemoth has been much in the news for obvious reasons – the name change and Nayak’s proposal to quit over issues concerning the split in the roles of CMD (the splitting of roles is much in lines with the Ganguly Committee report on corporate governance & international best practices). The five year - term for using the UTI name (owned by UTI Asset Management Company) expired in January; the bank has decided to adopt the brand name of Axis.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Article, Visit Below....
http://www.fairspirit.com/sonu00/
http://just-look.blogdrive.com/
http://sonu-hh.livejournal.com/
http://sonu501.wordpress.com
http://sonu119.zbloggy.com/
http://dearsonu.wordpress.com/
http://sonu72.tblog.com/post/1969892910
http://surenderlatwal.tripod.com/IIPM-B-SCHOOL/
http://surenderlatwal.tripod.com/IIPM/
http://businessmanagement.jeeran.com/
http://www-management-courses.ebloggy.com/

The free market Fundamentalist thinks the existence of PSUs is actually India’s biggest bane...

IIPM PUBLICATION

For years, you and I have been fed the spiel that private sector companies are inherently more profitable than public sector companies. Then how is this for a reality check? Which is the most profitable bank in the country? Despite the dashing damsels that lead the charge of the ICICI bank, it is State Bank of India that tops the league in the banking sector. As former Chairman of State bank of India says, “There is oft en a tendency in India to under estimate or look down upon public sector companies”. All right, so which is the most profitable steel company in India? Despite the derring do of globally voracious honchos at Tata Steel, it is Steel Authority of India Ltd (SAIL) that tops the chart in this sector. Then again, which is the most profitable company in the capital goods sector? Despite ferocious and oft en below the belt competition from global giants like Siemens, it is BHEL that leads the league, coming in at a fabulous number 15. There are two major sectors in which you could say that private capital has triumphed over the public sector. Mukesh Ambani’s Reliance Industries has edged past Indian Oil as the most profitable company in India. Similarly, the entrepreneurial skills of Kumar Mangalam Birla have scored a hit with his group company Hindalco nudging ahead of public Sector NALCO in the aluminium sector.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Article, Visit Below....
http://just-look.blogdrive.com/
http://sonu-hh.livejournal.com/
http://sonu501.wordpress.com
http://sonu119.zbloggy.com/
http://dearsonu.wordpress.com/
http://sonu72.tblog.com/
http://surenderlatwal.tripod.com/IIPM-B-SCHOOL/
http://surenderlatwal.tripod.com/IIPM/
http://businessmanagement.jeeran.com/
http://www-management-courses.ebloggy.com/

‘2’006 Fast, ‘2’007 Furious

IIPM Best MBA INSTITUTE

The good news for the Indian telecom sector is the rise of erstwhile smaller players like Idea Cellular, Spice, which have created new epicentres of telecom growth

With average monthly additions in excess of six million, the telecom sector is definitely going through its golden period in India. Be it Bharti-Airtel, Reliance Communications, Vodafone, Idea Cellular, the state-owned BSNL, or even MTNL; all of these companies are giving each other a tough fight in terms of subscriber addition; though Bharti-Airtel has been able to maintain a lead over its competitors. With a customer base of a whopping 39 million (an increase of 89%) as on March 31, 2007, Bharti-Airtel commands a dominant 22.9% share of the highly competitive Indian telecom sector (as compared to 20.4% market share in 2006). Backed by strong growth exhibited by the companies, the telecom sector is witnessing an impressive 82.2% growth in the mobile phone subscriber base (according to RNCOS Report). However, the good news for the Indian telecom companies does not end here. It is projected through a study conducted by the Centre for Telecom Research, London, that India would have as many as 600 million subscribers by 2011. And to top it all, the combined revenue of all the mobile operators in India would be $33.1 billion by 2010, from $12.8 billion in 2006.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Article, Visit Below....
http://iipminstitute.blogonfly.com
http://sonu-site.supersized.org
http://surendersingh.bloggoing.com/
http://sonusingh.alfablog.com/
http://www.journalhome.com/iipmblog
http://aboutiipm.egoweblog.com/
http://sonuright.mbablogs.businessweek.com/

“The Indian Automobile market will double by 2015,” K. K. Swamy, Dy. MD, Toyota

IIPM PUBLICATION

According to the Auto Component Manufacturers Association (ACMA), the automobile industry, as a whole, is expected to grow at 18.2% and will touch $40-50 billion by 2014. The exports for the sector for 2006-07 were at $2.7 billion; up by 13.1%. According to ACMA, India’s share in world auto components is expected to reach 3% by 2015-16. The profits of the major players in the sector also replicates prevalent trends. In terms of profits, Maruti Udyog’s profits increased by 31.3% to Rs.15.61 billion, while Bajaj Auto’s profits stood at Rs.12.37 billion. Tata Motors clocked net profits of Rs.19.13 billion. Riding on Scorpio’s success, M&M’s profit surged by 24.62% to Rs.10.68 billion. Amidst this hoopla of bullishness, Hero Honda proved to be a laggard with profits dropping by 13.3% to Rs.8.5 billion.

The key drivers remain rising the demand for four-wheelers and two-wheelers – a by-product of growing disposable income – fast expanding GDP and the entry of global automobile firms. Apart from these, a continued tariff reduction has also benefitted the sector’s growth. The tariff rate was brought down to 12.5% this year from 35% in 2001. India emerging as one of the key transport equipment centers in Asia is a non-question. What remains to be seen is how massively would Indian consumers be able to contribute to global players’ profits and sales.



For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Article, Visit Below....
http://iipm-centers.blogspot.com/
http://placements-iipm.blogspot.com/
http://iipm-web.blogspot.com/
http://original-space.blogspot.com/
http://iipm-seminars.blogspot.com/
http://view-for-you.blogspot.com/
http://respected-business-school.blogspot.com/

Who in God’s name is Zoellick?

36TH Full Time Programme In Planning & Entrepreneu...

Another Bush crony is on his way to be anointed as WB chief

Belying Tony Blair’s expectations, Bush has chosen the 53-year-old Robert Zoellick as the future leader of World Bank (WB). Zoellick, a trusted and loyal Republican, has dutifully represented three US presidents with aplomb in various capacities. He distinguished himself in top appointments both at the Treasury & the State departments. The US conservatives are in no mood to let go a key institution designed to control the Third World, (annually the WB offers $23 billion to poor countries to fight poverty).

“The non-transparent, only one candidate selected by the US President Bush’s leadership selection “process” for this important multilateral institution, is the problem. Hand selecting just one candidate to serve in this crucial post is emblematic of the way Bush views himself – as a monarch and the “decider”, as opposed to as a leader of a democracy in which negotiation and working with others must be paramount.” says Sandy Kraiwtz, Director Communications, Action Aid USA, while talking to B&E.

“Bush’s ‘my way or the highway’ approach to policy making is the root of the problem,” adds Sandy. Perhaps, there is more to this than Bush’s ideology. Much like the other key appointees (Paulson-US Treasury Secretary; Joshua Bolten-Chief of Staff , White House) Zoellick too is a Goldman Sachs executive. This back & forth movement of the key decision-makers from government to industry reinforces the belief that Bush’s decisions (Exxon Mobil pressure on Kyoto agreement or Haliburton’s excesses in Iraq) are certainly influenced by corporations. And this doesn’t augur well for democracy.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Article, Visit Below....
IIPM going global
On "IIPM - Arindam Chaudhuri - Planman"
IIPM Alliances
IIPM RANKED AHEAD OF FIVE OF THE IIMS
The Business of B-School Rankings & The Big Farce
IIPM ABOUT :- IIPM KNOWLEDGE CENTER
Topic: India – China: A Growth Comparison
IIPM Infrastructure : Campus
HRIC :- Human Resource Intelligence Cell

Automobile sector feels the heat of May

IIPM going global

According to the data released by Society of Indian Automobile Manufacturers (SIAM), the automobile sector growth fell by 6.55% as compared to the last year. While the domestic passenger car sales grew by 9.07%, the motorcycle segment experienced a decline of 16.36%during the month of May, 2007. Maruti led the passenger car segment with a growth of 9% while Hyundai lagged behind with a meagre growth of 3.36%. Interstingly, GM escaped the slump due to its new launch, Spark, which resulted in a staggering 95% increase in its sales. In the motorcycle segment, most of the companies like Hero Honda and Bajaj registered negative growth.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Article, Visit Below....
On "IIPM - Arindam Chaudhuri - Planman"
IIPM Alliances
Warming up for doomsday?
If you have it, flaunt it
IIPM RANKED AHEAD OF FIVE OF THE IIMS
The Business of B-School Rankings & The Big Farce
A beach resort… Come for a month, at least

Ready for an itch?

IIPM Best MBA INSTITUTE

As the globe gets warmer and tropical temperatures spread, tropical diseases are gradually reaching areas that haven't known them before! As per WHO reports, there’s a predicted manifold increase in the number of malaria cases and other insect borne diseases which are typically climate sensitive. Increasing the favourable zones of these vectors and increasing instances of dengue, malaria and many other infectious diseases would be a direct consequence of global warming. Not only this, the increase in respiratory ailments and vascular diseases are on a rise owing to concentration of ozone in the lower atmosphere due to a rise in temperature!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Article, Visit Below....
IIPM going global
On "IIPM - Arindam Chaudhuri - Planman"
IIPM Alliances
Warming up for doomsday?
If you have it, flaunt it
IIPM RANKED AHEAD OF FIVE OF THE IIMS
A beach resort… Come for a month, at least
IIPM ABOUT :- IIPM KNOWLEDGE CENTER
Money for nothing...
Topic: India – China: A Growth Comparison
Who says US is on the brink of a recession?...
Thanda karta sabko ek
IIPM Infrastructure : Campus

An avant-garde architect’s alcazar

IIPM PUBLICATION

Much like those shimmering rays of the sun that not only illuminate Earth, but also bestow bountiful energy for life to grow and prosper, the Hiranandani Group for over two decades has pioneered the art of caricaturing the dream home for millions. They have built up huge green townships that are a testimony to the Group’s continuous endeavour to engage in environmentally friendly practices. With the patience of a truck driver stuck on a mile-long jam on GT Road, we hiccupped through the busy Link Road, witnessing skylines, which were to say the least conspicuous by the vibrant greenery that surrounded them & by the architectural grandeur that has become the Group’s trademark.

Olympia, Central Avenue at the Hiranandani Business Park – the sacred space of the master builder Surendra Hiranandani, Managing Director and Co-Founder of Hiranandani Group of Companies provided the stage for our interaction, where we were warmly greeted by the leading architect himself. We started with a friendly chat, discussing the company’s journey during the last 27 years. Surendra gets candid with us: “The real growth started only after the year 1991 when the reforms began and Indian economy opened up. But it was only after 2003 that we grew exponentially. Needless to say that after over 25 years in this business, I have seen more years of recession than boom.”

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Finger lickin’ good

IIPM Best MBA INSTITUTE

BRAND : KFC
AGENCY: FCB Ulka
BASELINE : Finger lickin’ good

DESCRIPTION: A Sikh couple comes to dine at a KFC outlet and the boy asks his girlfriend to close her eyes as he prepares his surprise. Meanwhile, the waiter serves the hot and crispy Kentucky’s fried chickens, which the boy is not able to resist. Tired of closing her eyes, the girl peeps out and finds her boyfriend enjoying the food. Embarrassed, the boy quickly slides over the ring to her.

4Ps Take: It was in 1995 that KFC set foot on Indian soil, but did not taste success. After its re-launch in 2004, this ad marks the fast food chain’s first Indian campaign. An average idea, presented in a humorous fashion (don’t we know of fast food chains and their affinity towards humour) brings out KFC’s USP to a large extent, that is its delicious fried chickens which are crispy from outside and juicy from inside. However, the ad does little to establish KFC’s brand personality. As one of the first ads, it is not something which will stay with a lot of people.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

So Far, So Good...

IIPM PUBLICATION

When it comes to ensuring that your brand shines amidst the clutter of automotive foreign and indigenous auto brands, high on octane, and grossly involved in the blood-bath on Indian highways, there remains only two choices before the players – ‘to kill’ or ‘to perish’. Rajeev Chaba, CMD, General Motors India, speaks exclusively to 4Ps B&M on how GM India has rightfully chosen the former...

4Ps B&M: How did the GM brandbuilding start and where does it stand as of date?

R.C.: When we started our operations in India in 1995, GM’s strategy was to position Opel as a global brand. In that context we started with Opel products. Opel Astra was the first and Opel Corsa came second. Then, Opel was a German niche, premium brand, with perhaps Opel Astra being the next best car after Mercedes. In time, we realised that we had to get into the mass segment. Thus we needed a mainstream brand for a mainstream segment.

Also, we realised that a European sourced product for a mainstream segment will not be of right value for Indian consumers. So it was decided that Chevy would be the mainstream brand for this country. But with Opel, we had already got an insight into Indian consumer psyche, a good customer base and a strong dealer-network system. We also understand a lot from Indian legal perspective. So GM was ready to brave into a second phase of its India expedition. Then we went for a midcourse correction, and in the mean time GM realised thatfrom mainstream perspective Chevy has got the right DNA to become a global brand.

Slowly it also dawned that there is nothing called made in a particular country tag like made in China, Japan or Germany. In terms of brand strategy of Chevrolet we said that positioning of Chevy has to be mainstream plus. It means that we want to create an aspiration for the brand, where we are able to charge a premium over other mainstream brand and that extra value we should be able to command because of certain USP’s of Chevrolet.

We also realised that we needed to offer plus in terms of service aspects too. We extended the service warranty to three years where normally the competition was offering two years and today, Spark is the only car in its segment to offer 3 years warranty. So that is the plus.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Nothing to boast for World Cup hosts!

IIPM Best MBA INSTITUTE

If the Cricket World Cup was a time for sponsors and the ICC to make mucho moolah, then the same does not apply for the governments that invested millions to make the event happen in the first place. According to a clause of an agreement between the ICC, the West Indies Cricket Board (WICB) and the nine host countries, the ticket proceeds were to be returned to each of the hosts to help them recover the high costs of holding the tournament. At a time when the tournament recorded the highest ticketing revenue for a Cricket World Cup – selling more than 570,000 tickets, profits shouldn’t be much of a problem, right? But check this – while the Government of Trinidad and Tobago invested $15 million for the World Cup, it only got $1.5 million in return from the revenue collected! In a rather untimely statement, ICC’s CEO – Malcolm Speed – expressed satisfaction on Trinidad and Tobago’s hosting of its part of the World Cup. We bet the only response from the government must have been a muted “Yeah, Right!”

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Wishful thinking

IIPM PUBLICATION

Joint police effort still pitiable

Crime is no longer limited to time, space or a group of people. But guess what? India still has not got down to structuring out a meaningful, well-structured interstate police coordination department. This at a time when cyber-crime, interstate immoral trafficking, narcotics trade, to name a few, are taking crime to a higher evolutionary phase. While Central Government keeps assuming that law and order is a state subject, the Indian policy makers still don’t feel forced enough to set up, say, an all-India Federal Council with full state participation to investigate inter-state crimes.

Just as an example, cyber-crime has been documented to be rapidly expanding in India due to extensive use of internet. There were 302 cases registered in 2005 against 279 such cases in 2004. So far, legal wrangles have prevented the quick disposal or even handling of these cases. Strangely, almost all the state and central government police departments set up to solve such crime work discretely and separately, coordinating only in rare cases when some or the other project urgently requires such a step. It’s a pity that while the world talks about a global coordinated effort to fight organized crime, we’re still floundering!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....
! IIPM Dean's Message ! History of IIPM ! IIPM Mission ! IIPM Curriculum ! IIPM Project Based Learning !

Delta is grounded to reality!

IIPM Best MBA INSTITUTE

Delta Air Lines Inc. came out of bankruptcy, aft er being in a rigorous and efficient 19- month, $3 billion restructuring process, during which the carrier let down a hostile takeover, cut down its costs and jobs, and abolished some unprofitable routes. This third-largest airline of the United States also added some 60 international routes in its portfolio to counteract atrociously low-cost competition in the US market. The emergence from bankruptcy is not the end of a journey; instead, it is the beginning of a new and prosperous era at Delta. Along with peer airline companies like United and Northwest, the airline company was facing the heat of financial crises after the 9/11 attacks. The debacle lead to a lower propensity to fly among the American travellers, due to fears of a similar eventuality. “Many challenges are ahead, and thanks to our successful restructuring, we are stronger and better positioned to meet them,” Delta Chief Executive Officer, Gerald Grinstein boasted.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Article, Visit Below....
IIPM is a Best MBA Institute
Girls uninterrupted!
Bharat Matrimony finds its own match
This idea is really SMALLLLLLLLLLLL.........
ABOUT IIPM
The original blue chip is coming back with a bang : Hindustan ...