Zee News has moved forward from time to time. Today it is a channel that earns good profits...

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With its General Entertainment Channel (GEC), Zee TV has surely brought a smile back on the face of Zee, others channels under ZEEL like Zee Cinema, Zee Café, et al still have to contribute their bit. The coming year will witness a deluge of new channels, making competition go through the roof. Moreover, Star will incessantly strive to retain its position and widen the gap. Add to that entry of veterans like NDTV & TV18 to the entertainment genre, which constitutes 35% of total eyeballs and 40% of overall revenues, clearly, Zee will have to adopt a more sustainable programming & marketing strategy.

At the bourses, the track record of ZEEL, ZNL and DishTV since restructuring has been shaky yet encouraging. Says Kaul, “The unlocking of value was the underlying sentiment of the restructuring along with streamlining various next Gen businesses. As far as unlocking the value is concerned, it is evident from the stock prices in itself. When we restructured, Zee was being traded at about Rs. 200; currently Zee Entertainment is being traded at Rs.300 and the two new entities created from erstwhile ZTL are in the region of Rs.110 (WWIL) and Rs.60 (Zee News), so in essence, the value has almost doubled since restructuring.”

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Source : IIPM Editorial, 2007

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