Quick, t
ell us why Wednesday, August 8, was so important? We’ll tell you why! In exactly a year’s time, the Beijing Summer Olympics – easily the greatest sporting extravaganza in the world – will be declared open! In the midst of strong criticism from all over about the host country’s violation of human rights (the fact that more than 70 local laws and decrees will be made before the Games that will banish local people who don’t have residency permits in Beijing – among other things) and faulty foreign policy (particularly with regard to African nations), there is reason to rejoice, be happy and raise a toast to China’s coming of age in the most global way possible!
This is going to be only the third time – since the modern Olympics began in 1896 – that the Games will be held in an Asian venue. In 1964 the Olympics took place for the first time in the continent – in Tokyo, Japan. After that, Seoul in South Korea played host in 1988. And now Beijing. The games will be celebrated from August 8 to August 24, 2008, with the opening ceremony commencing at 8:08 pm and 8 seconds at the Beijing National Stadium (nicknamed the “Bird Nest” because of its nest-like skeletal structure). The Games will consist of 302 events in 28 sports – just one event more than the Athens Olympics in 2004. Now for some news for marketers: throughout China, licensed Olympics merchandise stores have been in business since early 2007.
More than 800 official stores were in operation at the end of last month. Since July 31, 2007, Olympic merchandise has also been available online, with more than 5,000 products available via the official merchandising website, including apparel, mascot dolls, key-chains and even commemorative chopsticks.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
ell us why Wednesday, August 8, was so important? We’ll tell you why! In exactly a year’s time, the Beijing Summer Olympics – easily the greatest sporting extravaganza in the world – will be declared open! In the midst of strong criticism from all over about the host country’s violation of human rights (the fact that more than 70 local laws and decrees will be made before the Games that will banish local people who don’t have residency permits in Beijing – among other things) and faulty foreign policy (particularly with regard to African nations), there is reason to rejoice, be happy and raise a toast to China’s coming of age in the most global way possible!This is going to be only the third time – since the modern Olympics began in 1896 – that the Games will be held in an Asian venue. In 1964 the Olympics took place for the first time in the continent – in Tokyo, Japan. After that, Seoul in South Korea played host in 1988. And now Beijing. The games will be celebrated from August 8 to August 24, 2008, with the opening ceremony commencing at 8:08 pm and 8 seconds at the Beijing National Stadium (nicknamed the “Bird Nest” because of its nest-like skeletal structure). The Games will consist of 302 events in 28 sports – just one event more than the Athens Olympics in 2004. Now for some news for marketers: throughout China, licensed Olympics merchandise stores have been in business since early 2007.
More than 800 official stores were in operation at the end of last month. Since July 31, 2007, Olympic merchandise has also been available online, with more than 5,000 products available via the official merchandising website, including apparel, mascot dolls, key-chains and even commemorative chopsticks.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
No comments:
Post a Comment