A mind Game…

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Two egalitarian armies inherently destroy each other, there is nothing really new about it. But, consider a situation where both start sharing each-other’s secrets, Calamitous! Err… Big Pharma listening? We think, they aren’t, or else they wouldn’t have been sharing the much safeguarded coins of their realm. Not at least with their sizeable adversaries. After all, nowhere is this tradition of confidentiality more palpable than the present day pharmaceutical industry. Well, not to forget the money, honey, that starts pouring in with each success! So, how come these big pharma players are displaying a new found mutual affinity?

This year alone, at least six of the 13 companies that comprise the Big Pharma universe tied knots with each other. While Abbott and AstraZeneca were the latest to take on the $21.6 billion cholesterol market with a combination drug, Bristol- Myers & Pfizer, Schering-Plough & Merck et al were some of the other unions celebrated by the pharma industry. The wedding vows not only included the sharing of intellectual property but also scientists, and, of course, most importantly a promise to share the sale proceeds (not to result in a prospective agenda for a divorce, we hope!).

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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