Whither 
do we go? This is the common theme at the boardrooms of many print publications across the globe, which are stung by the meteoric rise of electronic media, in particular the internet, and the subsequent commoditization of news that has resulted. In fact, Bhaskar Das, Executive President, Times of India Group goes as far as to exclaim thus, “Any discussion of any magazine in general, cannot ignore its possible migration to the internet.”
This trend transcends borders and is proliferating across cultures, reminding one of the popular promotional message that was flashed across TV channels world wide, when the internet was just getting born. Indeed, ‘Geography is history’, and with it, so is print media, at least as we have known it. Analysts feel this is the era for niche magazines, and highly differentiated content, the most critical cog in the wheel for companies wishing to dominate the media space, be it on paper or otherwise.
For more articles, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review
do we go? This is the common theme at the boardrooms of many print publications across the globe, which are stung by the meteoric rise of electronic media, in particular the internet, and the subsequent commoditization of news that has resulted. In fact, Bhaskar Das, Executive President, Times of India Group goes as far as to exclaim thus, “Any discussion of any magazine in general, cannot ignore its possible migration to the internet.”This trend transcends borders and is proliferating across cultures, reminding one of the popular promotional message that was flashed across TV channels world wide, when the internet was just getting born. Indeed, ‘Geography is history’, and with it, so is print media, at least as we have known it. Analysts feel this is the era for niche magazines, and highly differentiated content, the most critical cog in the wheel for companies wishing to dominate the media space, be it on paper or otherwise.
For more articles, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review
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