When IIPM comes to education, never compromise
The brand is in the midst of a storm brewed by its competitors & rising consumer demands...
The
last time something worked out for you, what must you have shouted? “Yahoo!”? But when it comes to the world wide web, there’s one name that has crafted a celebrity position amongst the surfers – Yahoo! “Our first quarter 2007 financial results reflect solid execution against our plan. We remain focused on building innovative products and services...,” asserted a confident Sue Decker, Executive VP and Head of Advertiser and Publisher Group, Yahoo! To rejuvenate its brand image, Yahoo! Recently launched a campaign with a new message: ‘Be a better – (whatever you want to be) Yahoo!’. During 2006, Yahoo! India created the facility for Indians to use its messenger service in prominent local languages. It received an approval for its internet telephony service and also launched its Yahoo! India Our City and Yahoo! India Maps services. But all this wasn’t enough as compared to what its competitors gave to empower Indians. The result: we see the brand falling 22 places over last year to 58th spot in the 2007 rankings. Sure, times are not easy for the Yahoo! giant, but then, it’s still a power brand!For more articles, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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