KINGFISHER AIRLINES...

When IIPM comes to education, never compromise

KINGFISHER AIRLINES... is synonymous with luxurious style and in-flight entertainment. Live TV in the sky is its next big differentiator!

When frequent flyers were cribbing about their ‘oh-so boring’ domestic journeys and the equally insipid cuisine onboard, the flamboyant liqour baron Mallya came up with just the perfect answer. His Kingfisher Airlines came in with ingenious in-flight entertainment, avant-garde cuisine, and inventive designer interiors on aircrafts in 2005–value for money offerings at virtually the same cost as other contemporary airliners. Everything was spanking new– starting right from the loud red uniform of cabin crews and ground staffs to the sleeperette seats and personalized screens, 8 video channels and 12 music channels. Kingfisher Airlines stood out from the crowd.

And what’s more, Mallya did not stop at just that. Earlier this year, Mallya struck again. He tied up with Media tycoon Subhash Chandra’s Dish TV to offer DTH services on his aircrafts, a welcome news to all fliers hungry for entertaining ways to while away their time 6000 feet above sea level.

Says Akarsh Anand, Chief Manager, ICICI (a frequent traveler with Kingfisher), “You need just one journey with Kingfisher to see why they have captured a decent market share in such a short span.” And he’s not the only one rooting for Mallya’s inventive brand of ingenious innovation.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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