MAGGI

IIPM - Admission Procedure

We’ve grown up on the ubiquitous Maggi, but will the brand survive the ‘health’ onslaught?

“Just 2 minutes...” Of course, you’d never be able to forget something as tasty as this 2-minute treat! And it all started with Maggi Noodles! When someone asked your preference for noodles, pat came the answer – “I love it”, or “I don’t like it”! That’s the kind of power that this 2-minute punch, called Maggi, began to command. And Nestlé was shrewd enough to leverage the prowess of the brand name; it extended it to soups as well, which are selling well in the Indian market. But, where, as on one hand, Maggi may be a market leader, competition is coming in fast and furious from the likes of ‘Wai Wai’. No wonder Maggi has slumped 5 places to a lowly 33rd position. There’s a bigger reason for the fall and that is its unsatisfactory performance during the past year with extensions like atta noodles and Maggi Rice Noodles with three variants. These are efforts by Maggi to affix the health tag to its already tasty image, but the consumer still has to develop a taste for the new variants.

Naresh Gupta, National Head, Strategic Planning Department, Grey Worldwide, points out: “In today’s world, when everybody is becoming health-conscious, a brand can’t survive if it is not considered to be healthy...” How soon will Maggi’s image be overhauled is the question that the brand gurus are still waiting to answer?

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....
IIPM - Admission Procedure
IIPM, GURGAON
Microsoft scouts for some abetment...
IIPM Press Release :- Stop! Red Light!
Steel, zindagi bhar
Who’z discovery is IT?
Attrition rate continues to howl