Automobile sector feels the heat of May

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According to the data released by Society of Indian Automobile Manufacturers (SIAM), the automobile sector growth fell by 6.55% as compared to the last year. While the domestic passenger car sales grew by 9.07%, the motorcycle segment experienced a decline of 16.36%during the month of May, 2007. Maruti led the passenger car segment with a growth of 9% while Hyundai lagged behind with a meagre growth of 3.36%. Interstingly, GM escaped the slump due to its new launch, Spark, which resulted in a staggering 95% increase in its sales. In the motorcycle segment, most of the companies like Hero Honda and Bajaj registered negative growth.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Ready for an itch?

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As the globe gets warmer and tropical temperatures spread, tropical diseases are gradually reaching areas that haven't known them before! As per WHO reports, there’s a predicted manifold increase in the number of malaria cases and other insect borne diseases which are typically climate sensitive. Increasing the favourable zones of these vectors and increasing instances of dengue, malaria and many other infectious diseases would be a direct consequence of global warming. Not only this, the increase in respiratory ailments and vascular diseases are on a rise owing to concentration of ozone in the lower atmosphere due to a rise in temperature!

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Article, Visit Below....
IIPM going global
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If you have it, flaunt it
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Thanda karta sabko ek
IIPM Infrastructure : Campus

An avant-garde architect’s alcazar

IIPM PUBLICATION

Much like those shimmering rays of the sun that not only illuminate Earth, but also bestow bountiful energy for life to grow and prosper, the Hiranandani Group for over two decades has pioneered the art of caricaturing the dream home for millions. They have built up huge green townships that are a testimony to the Group’s continuous endeavour to engage in environmentally friendly practices. With the patience of a truck driver stuck on a mile-long jam on GT Road, we hiccupped through the busy Link Road, witnessing skylines, which were to say the least conspicuous by the vibrant greenery that surrounded them & by the architectural grandeur that has become the Group’s trademark.

Olympia, Central Avenue at the Hiranandani Business Park – the sacred space of the master builder Surendra Hiranandani, Managing Director and Co-Founder of Hiranandani Group of Companies provided the stage for our interaction, where we were warmly greeted by the leading architect himself. We started with a friendly chat, discussing the company’s journey during the last 27 years. Surendra gets candid with us: “The real growth started only after the year 1991 when the reforms began and Indian economy opened up. But it was only after 2003 that we grew exponentially. Needless to say that after over 25 years in this business, I have seen more years of recession than boom.”

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Finger lickin’ good

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BRAND : KFC
AGENCY: FCB Ulka
BASELINE : Finger lickin’ good

DESCRIPTION: A Sikh couple comes to dine at a KFC outlet and the boy asks his girlfriend to close her eyes as he prepares his surprise. Meanwhile, the waiter serves the hot and crispy Kentucky’s fried chickens, which the boy is not able to resist. Tired of closing her eyes, the girl peeps out and finds her boyfriend enjoying the food. Embarrassed, the boy quickly slides over the ring to her.

4Ps Take: It was in 1995 that KFC set foot on Indian soil, but did not taste success. After its re-launch in 2004, this ad marks the fast food chain’s first Indian campaign. An average idea, presented in a humorous fashion (don’t we know of fast food chains and their affinity towards humour) brings out KFC’s USP to a large extent, that is its delicious fried chickens which are crispy from outside and juicy from inside. However, the ad does little to establish KFC’s brand personality. As one of the first ads, it is not something which will stay with a lot of people.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative