With world leaders gung ho about COP15 on climate change; global warming has caught the imagination of Indian media. Corporates too are happy to dabble in this green marketing game and ‘green meetings’ are the buzz words in India Inc.’s corridor of power. Not to be left behind, the hospitality industry is also turning on its green charm. Big star hotels like Ecotel, Orchid, ITC Royal Gardenia and Renaissance are gearing up with various new concepts to lure customers. The idea is to provide corporates with everything which is eco-friendly including the scrumptious delicacies on the menu. So the average menu has begun reading like a dream for the size zero aficionados viz. fresh, organic and local delicacies that in turn translate into lower carbon foot prints. An independent hospitality industry analyst explains the rationale behind these overtures, “The expenditure incurred on such meetings is at least twice that of a conventional meeting which is a key reason for hotels to dabble in this. It also increases employment and creates a ripple effect for the hotel business.” Presently, green meetings contribute just 1-2% to overall hotel revenues, but the same has the potential to reach 8-10% levels by 2012. Is that your saliva turning green?
Neha Saraiya
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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Neha Saraiya
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
IIPM Related Links
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Management guru Arindam Chaudhuri’s latest blockbuster book, Discover The Diamond In You
IIPM fights meltdown, places 2300 students By Education Mail Bureau
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine
