Wishful thinking

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Joint police effort still pitiable

Crime is no longer limited to time, space or a group of people. But guess what? India still has not got down to structuring out a meaningful, well-structured interstate police coordination department. This at a time when cyber-crime, interstate immoral trafficking, narcotics trade, to name a few, are taking crime to a higher evolutionary phase. While Central Government keeps assuming that law and order is a state subject, the Indian policy makers still don’t feel forced enough to set up, say, an all-India Federal Council with full state participation to investigate inter-state crimes.

Just as an example, cyber-crime has been documented to be rapidly expanding in India due to extensive use of internet. There were 302 cases registered in 2005 against 279 such cases in 2004. So far, legal wrangles have prevented the quick disposal or even handling of these cases. Strangely, almost all the state and central government police departments set up to solve such crime work discretely and separately, coordinating only in rare cases when some or the other project urgently requires such a step. It’s a pity that while the world talks about a global coordinated effort to fight organized crime, we’re still floundering!

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Delta is grounded to reality!

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Delta Air Lines Inc. came out of bankruptcy, aft er being in a rigorous and efficient 19- month, $3 billion restructuring process, during which the carrier let down a hostile takeover, cut down its costs and jobs, and abolished some unprofitable routes. This third-largest airline of the United States also added some 60 international routes in its portfolio to counteract atrociously low-cost competition in the US market. The emergence from bankruptcy is not the end of a journey; instead, it is the beginning of a new and prosperous era at Delta. Along with peer airline companies like United and Northwest, the airline company was facing the heat of financial crises after the 9/11 attacks. The debacle lead to a lower propensity to fly among the American travellers, due to fears of a similar eventuality. “Many challenges are ahead, and thanks to our successful restructuring, we are stronger and better positioned to meet them,” Delta Chief Executive Officer, Gerald Grinstein boasted.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Girls uninterrupted!
Bharat Matrimony finds its own match
This idea is really SMALLLLLLLLLLLL.........
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The original blue chip is coming back with a bang : Hindustan ...

Johnnie Walker

IIPM PUBLICATION

BRAND: Johnnie Walker
HEADLINE: He was punished..... cricketing history.
BASELINE : Keep Walking
AGENCY : Leo Burnett

4Ps TAKE : No other surrogate ad would have depicted cricket in a classier manner than this Johnnie Walker one. Though the ICC Cricket World Cup is over, the power idea is to link the world’s favourite Scotch whisky (of course, here the ad has to say that it’s talking about CDs and cassettes!) with the most popular game of the nation. The visual tells a story that is linked with the ‘Keep walking’ tagline: the history of perfecting the straight drive in the game of cricket. The reward to the prospect is the matchless Brand value of Johnnie Walker (nothing but the best, as the ad says, talking about the cricketer who perfected the straight drive). The USP is the taste — yes, the one for which anyone would keep walking miles!

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Dancing With prostheses!

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In Dancing with the Stars, Heather Mills was ousted in the sixth week of competition, following a public vote. Although ranked fifth by the jury, Mills was all prepared to exit what with her farewell speech ready hidden underneath her dress! Having met with an accident in 1993, Miller has since had a prosthetic leg and that she participated and got this far, is commendable and truly inspirational.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri Initiative

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