• BMW-7 Series • Omega • Mercedes Benz- AMG • Tag Heuer • Mont Blanc
There is always an aura of mystery surrounding premium brands. With the global economic climate seeing one of its worse times, luxury consumers have gravitated toward quality, by purchasing fewer but better things that deliver on a promise that endures over a lifetime. Be it BMW-7 Series or a Tag Heuer, consumers are going out to buy products that represent genuine value. There has been a decisive shift from conspicuous to discerning consumption as customer fatigue has set in with mass marketed premium products.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
IIPM B School on Twitter
1 lakh copies sold in less than 10 days of Arindam Chaudhuri’s “Discover The Diamond In you”
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
IIPM Best B School – EVENTS
IIPM conceptualized the grand final of Dare ‘10 — the most prestigious of international B-school student quizzes
There is always an aura of mystery surrounding premium brands. With the global economic climate seeing one of its worse times, luxury consumers have gravitated toward quality, by purchasing fewer but better things that deliver on a promise that endures over a lifetime. Be it BMW-7 Series or a Tag Heuer, consumers are going out to buy products that represent genuine value. There has been a decisive shift from conspicuous to discerning consumption as customer fatigue has set in with mass marketed premium products.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!IIPM B School on Twitter
1 lakh copies sold in less than 10 days of Arindam Chaudhuri’s “Discover The Diamond In you”
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
IIPM Best B School – EVENTS
IIPM conceptualized the grand final of Dare ‘10 — the most prestigious of international B-school student quizzes
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