Prof Rajita Chaudhuri on 'REINVENT and REJOICE'

Rajita Chaudhuri: The New Age Woman

The key to successful reinvention is consistent investment and focus on innovation. The one company that dared to challenge and even defeat the biggies is Samsung. Whoever thought that this Korean company could defeat Japanese electronic giants – but Samsung did just that. Consistent investment in innovation has helped it beat giants like Sony; and now, Apple too is feeling threatened by it.

It is innovation that has transformed HP from an under performing printer-reliant giant to the world’s largest tech company. Huawei Technologies managed to become the #2 telecom-equipment provider and to beat big competitors like Nokia Siemens through constant product updates. The biggest innovator of the decade award definitely goes to Facebook. It is gobbling up competitors and making the whole world its consumer. By constantly innovating, it’s ensured that no one will come even remotely close to it.

Success makes us comfortable. No matter how impressive, we cannot rest on past laurels. The key is to identify when a successful idea has reached its full potential and is ready to be discarded or reinvented or rejuvenated. Leaders who reinvent themselves are the ones who reinvent their companies too. IBM was famous for its big mainframe computing systems. Today, the company has a large services component, responsible for its growth and profitability.

The decade started with the burst of the dot-com bubble in the year 2000. Thousands and thousands lost all their money, hundreds of companies closed down. Then in 2004, Tim O’Reilly and John Batelle held the first Web 2.0 conference and shocased to the world the immense benefits of “the web as a platform.” This resulted in a plethora of social media sites being created, which changed our world forever. The internet was reinvented and rejuvenated. Like never before. Today, it’s the internet & the social networking sites that are turning our world around.

Failures are a part of life and the strong reinvent and take failures in their stride. However, the players who leave the maximum impact are the ones who don’t take success for granted. They genuinely believe that it is only constant change that will give them sustained success.

It’s time to reinvent as the New Year approaches. It’s time to think deep, to really feel the urge to live your life. So, all that you have wanted to do but never did – go ahead, do it! Start with yourself; give up one bad habit. Stop smoking, give up on junk food, eat less and reinvent yourself. You deserve it. As you start reinventing yourself, you will not hesitate to reinvent your team, your leadership style, your marketing campaign and your brand.

Let’s end the New Year in truly believing in the power of reinvention, for that will help us to keep our New Year resolutions.
This article is sourced from PR-CANADA.net, click here to read compelete article.

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Prof. Rajita Chaudhuri syas, "During the past few years I have trained thousands of senior executives and have consulted companies in India and abroad; one thing that has been universal is that employees expect a woman boss to play a more nurturing role. They may take a rough and tumble from a male boss but with a woman boss the issue of an ego clash shows up more frequently. It may take some more time before the surveys show up more encouraging trends but the reality is that today it's easier to be a woman boss as the roles are getting very transparent. I have incorporated many things from my personal experience. When I became a mom I wanted to work but had no time. So in my office I introduced flexi hours for new moms. I also felt that dads should share the responsibility of kids too. So every fortnight, dads get an off to spend time with their family. I also realised that women have better self esteem when they look and feel beautiful. So we conduct regular workshops in our office on dressing and make-up. This is an offbeat trend but being a woman boss you tend to bring these little nuances into the workplace there were doubts that I being a wife to a famous person (Rajita is married to Professor Arindam Chaudhuri) has made things easy for me. But with time all these notions were dispelled. I maintain a very goal oriented yet approachable stand for all my employees. There are moments of ego clashes in the office but I always try to keep a cool head and think of it as a generic problem and not a gender based issue.”

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