Friday, April 14, 2006

About Bollywood Movie - IIPM Knowledge Centre

She also would accept live-in relationships without branding the heroine as ‘immoral’. As the middle class Indian embraces globalisation, her mindsets and attitudes are changing, offering film makers an opportunity to delve into contemporary themes that go beyond the ‘formula’.

As mentioned earlier, there is nothing that is taboo as far as the formula is concerned. Bollywood movies no longer need to clearly demarcate the line between the white and the black. They have started showing grey shades and succeeding. In the old years when Amitabh turned to crime, there always had to be a justification for that. Now, Bunty and Babli happily go about conning people without any value judgements attached. It all boils down to success – doesn’t matter how it has been achieved….

Read More IIPM Articles, Click on IIPM Press Release

Source :- IIPM Editorial, 2006

No comments: