IIPM Ranked No. 1 B-School In Global Exposre - Zee...
R. Balakrishnan, Chairman, Lowe Lintas: I think he is very intuitive and instantly understands the problem at hand. He has no particular style. However, he has this unique ability to tailor his style to suit the client’s brief. I mean we can solely depend on him to solve even extremely complex problems. A simple thing like the ‘daag achche hain’ campaign of Surf Excel, no one in this world except Arun could have cracked this puzzle. He is a very humble and a nice person. He doesn’t think of himself as a genius. For him, coming up with a big idea is no big deal – totally unassuming guy.
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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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