IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
MICHAEL LYNTON
hollywood comes to india
As Chairman and Chief Executive Officer of Sony Pictures Entertainment, Michael Lynton recognises that fiscal responsibility, technological innovation and global growth are key to the studio’s future. He and co-Chairman Amy Pascal are very enthusiastic about India and its potential as our business expands there.
Sony Pictures Entertainment produced its first Bollywood film Saawariya, directed by Sanjay Leela Bhansali last year. In an article to the Wall Street Journal (September 2007), Lynton stresses that globalisation is not turning the world into a huge shopping mall. Rather, instead of creating a boring global village, he feels that the “forces of globalisation are actually encouraging the proliferation of regional diversity.” So, in his view, the world is changing the way Hollywood works, and it makes sense to “marry our production, marketing & distribution experience with the growing global appetite for entertainment tailor-made by and for a variety of cultures.”
With strong roots in India, particularly in television, Sony Pictures is growing its film and visual effects businesses in the country and Michael is quite optimistic about our potential for future growth in the country. In the entertainment marketplace, India is an exciting place to be doing business, and Sony looks forward to deepening our ties with the very talented community of filmmakers and others involved in the film business there.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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