IIPM, GURGAON
Everyone’s gushing crazily about the great investment options proliferating in the market. So, what’s your route to mint moolah while the sun shines? Here’s the 4Ps B&M take...
“Money is not the most important thing in the world. Love is. Fortunately, I love money”. Well, you don’t necessarily have to be passionately and obsessively in love with money to be able to fathom its worth and value. You don’t even have to be an Ayn Rand fan and a fellow traveller of capitalism to make money work for you. As another famous proverb spells it out quite beautifully, “Whoever said money can’t buy happiness, doesn’t know where to go shopping”. Quite simply, in this 21st century age, where many certainties of the past have yielded ground to an incessant barrage of uncertainties, money becomes the ultimate insurance policy for the individual and the family.
There was a time when there was certainty about jobs and tenures. Today, job security is as elusive as the Loch Ness Monster or the Yeti. So, building a nest egg for the rainy day is no longer smart behaviour; it is a strategic tool of survival. Once upon a time, you could be assured of a pension that would take care of your needs, as you faded into the golden years of your life. No longer. So investing wisely and smartly is all important for ensuring an old age with dignity. Yet, like relationships and love, different folks have different needs and preferences. You could trigger chuckles of sarcastic laughter if you are die hard bachelor and start investing for your natural born child! Similarly, you could end up spending nerve racking and torturous days and years of agony if you are naturally risk averse and yet follow the advice of a rampaging bull and plunge into equity investments and commodities.
As Dalal Street roars and middle India generates bigger surpluses, 4Ps B&M provides an exclusive and in-depth analysis of the kind of investments you need to make to build that cosy and safe nest egg for your and your family’s future. Find out if you are risk averse; or a natural born gambler or someone who doesn’t understand money but knows that he needs a lot of it to be able to lead a good life!
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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