What can America do to improve its brand in the world?

IIPM, GURGAON

Q: What can America do to improve its brand in the world?
– Julie Meyer, London

A: It can start winning. Basically, that’s the only choice for any organisation, be it a company or a country, that wants to repair a damaged reputation.

For instance, imagine if US policy and military action finally managed to install a peaceful democracy in Iraq. Such a victory would no doubt change a lot of minds about America’s “brand”. We would go from incompetent, arrogant bullies to brave, persevering heroes in about the time it took to report the news. But before we go too far down this path, let’s get clear about the kind of trouble the American brand is really in.

Yes, a boldly pro-American President, Nicolas Sarkozy, was recently elected in France, and leaders of Britain & Germany are also supporters of the US. And, yes, the number of people trying to get into America has never been higher. But broadly speaking, the US has undoubtedly lost respect on the world’s political stage.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
When IIPM comes to education, never compromise
IIPM - Admission Procedure
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!