I’m on top!

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Whither do we go? This is the common theme at the boardrooms of many print publications across the globe, which are stung by the meteoric rise of electronic media, in particular the internet, and the subsequent commoditization of news that has resulted. In fact, Bhaskar Das, Executive President, Times of India Group goes as far as to exclaim thus, “Any discussion of any magazine in general, cannot ignore its possible migration to the internet.”

This trend transcends borders and is proliferating across cultures, reminding one of the popular promotional message that was flashed across TV channels world wide, when the internet was just getting born. Indeed, ‘Geography is history’, and with it, so is print media, at least as we have known it. Analysts feel this is the era for niche magazines, and highly differentiated content, the most critical cog in the wheel for companies wishing to dominate the media space, be it on paper or otherwise.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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BRAND BUSTERS

When IIPM comes to education, never compromise

The following points are the prime criterion for selecting, short-listing and ranking the winning ads in this section:
• Product positioning clarity
• Clinching benefit to the brand
• Presence of a power idea
• Visibility of brand personality
• Expectancy of communication
• Single-minded focus of message
• Reward to the prospect
• Visually arresting
• Painstaking craftsmanship
Here’s the 4Ps B&M verdict for the fortnight ended September 8, 2007. First come the print ads, then the TVCs. Ready for a piece of action?

BRAND: Lead India
HEADLINE: Be the change
BASELINE : NA
AGENCY : JWT
4Ps TAKE : Yes, ‘Actions do speak louder than words’; this is what Times of India’s latest campaign is preaching. The single-minded focus is to seek young, honest and fearless leaders who can become the voice and the future – of the nation. The USP? The winner will be able to contest the Parliamentary Elections in 2008-09, get Rs.50 lakh for a public welfare project of his or her choice, and an entry to the Leadership Development Program at the John F. Kennedy School of Political Leadership, Harvard. The communication is strong addressing a crisis situation faced by the country today. The visual comprising a young woman with statues of the freedom fighters in the backdrop is impressive and succeeds in creating a powerful impact on the readers. The reward to the prospect is The Times of India tag (the association of the newspaper with the nation dates back to the Indian National Movement) – in the 60th year of the country’s independence. Someone rightly said, ‘Where there is no vision, the people perish.’

For more articles, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit below mentioned IIPM articles.
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A mind Game…

IIPM - Admission Procedure

Two egalitarian armies inherently destroy each other, there is nothing really new about it. But, consider a situation where both start sharing each-other’s secrets, Calamitous! Err… Big Pharma listening? We think, they aren’t, or else they wouldn’t have been sharing the much safeguarded coins of their realm. Not at least with their sizeable adversaries. After all, nowhere is this tradition of confidentiality more palpable than the present day pharmaceutical industry. Well, not to forget the money, honey, that starts pouring in with each success! So, how come these big pharma players are displaying a new found mutual affinity?

This year alone, at least six of the 13 companies that comprise the Big Pharma universe tied knots with each other. While Abbott and AstraZeneca were the latest to take on the $21.6 billion cholesterol market with a combination drug, Bristol- Myers & Pfizer, Schering-Plough & Merck et al were some of the other unions celebrated by the pharma industry. The wedding vows not only included the sharing of intellectual property but also scientists, and, of course, most importantly a promise to share the sale proceeds (not to result in a prospective agenda for a divorce, we hope!).

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
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Coca Cola India

IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES

How will the new corporate campaign ‘Little Drops of Joy’ help Coca-Cola to strengthen its brand positioning?

This campaign outlines the 5 pillars of our strategy – people, portfolio, planet, partners & performance. The campaign essentially is an umbrella campaign that should tie all these five Ps together in one communication. We expect to communicate this to all our consumers and stakeholdersin one integrated way.

Why have you chosen this particular time to come out with this new corporate brand campaign?

We wanted to be absolutely sure about what we are doing before we talk about it. So everything that you see in the campaign is something we have already done. For instance, we are expanding our portfolio and its there in the campaign. We have been undertaking CSR exercises and we have won government awards on that front. So it’s the best time to announce the new campaign.

For more articles, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review