Apple has always suffered from the 'late mover' dilemma... this time, it's no different

MANAGEMENT GURU

There is something strange about Apple. An innovative and creative mind mixed with a total misunderstanding of market trends, it seems. If we go back in time, when the Mac reigned supreme over the micro/personal computer world there was no contest between the very polished and intuitive interface of the Mac against the crude data center approach of the Microsoft products. And the people at Apple developed this arrogance that only market dominant companies can have: They were the IBM of the PC, and IBM was the Apple of the mainframe. Twenty two years later, Apple is still stuck in consumer products, and still completely obtuse when it comes to market evolution.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Article, Visit Below....
China’s day out...
Dry floods
Of Chocolates and Teddy Bears
Love in movies, malls and MTV
Look what’s happened to those roses!
The Marketing of love Even anti-love sells!
IIPM News
Management Guru 's Speak on IIPM
IIPM going global
IIPM : EDITORIAL & RESEARCH
IIPM Press Release :- It’s all about value
IIPM : All the roads lead to home...