A Refreshing Opportunity

MANAGEMENT GURU

If sheer statistics were anything to go by, the tea industry of Vietnam is ‘sheer’ly going great guns! With the country producing no less than forty different varieties of the hot beverage, six varieties are exported to sixty countries in Asia, America and Europe. Amongst the eighteen bulk buyers, Pakistan, India, China & Russia have been instrumental in Vietnam posting tea export . gures of an estimated 100,000 tonnes worth $110 million. All driving the country to come 7th in terms of tea production and 6th in tea exports in the world (Food and Agriculture Organisation). Having said that, there is still a lot of untapped potential for this blooming sector, with the government building a national tea brand the “che viet” and looking to furrow into markets in UK, Germany, US, Australia, Thailand, Russia, China & Ukraine. With exports estimated to touch $1 billion by 2020, it’s surely a cuppa that one would love to dip into... ain’t it?!

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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