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‘Catch them candid’ is the new mantra
We just can’t s
eem to get enough of our celebrities – how they eat, drink, talk, dance, laugh... and everything else, if possible! And if we were to take a look at the current surge in the count of celebrities currently in vogue in the Indian television sphere, it seems nothing short of a ‘stars rain down’ situation on the small screen!
Be it the opportunity of catching a well-known cinematic face grinning and singing on
Close-Up Antakshari or the usual sequence of star-gets-candid-and-cries in Rendezvous, film stars lead the pack of the charm-charade parade that entails some loyal viewership! Be it the famed Jeena Isi Ka Naam Hai on Zee Television or the demi-God of tinsel town Amitabh Bachchan ‘locking’ up prime-time with Kaun Banega Crorepati (and securing the numero uno spot for the television channel in the process), the magic of stardom seems to be getting more and more re
al by the day – now more than ever before.
In fact, today ordinary faces on reality shows are nothing more than a sheer wastage of resources; the masses demand more than just a superbly designed plot and delightfully delegated climax (if there’s anything like that!). Television show makers seem to have concluded that the case of Ks and saas and bahus do not cut much ice any longer. Neither do plain-Jane-turns-princess tales excite any more. Those are cases of been there, done that! To meet the soaring expectations of wilful television audiences, the trick is to get an SRK, Bachchan or even a Pooja Batra on-board!
Edit bureau: Pooja Priyadarshini
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative
For More IIPM Article, Visit Below....
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‘Catch them candid’ is the new mantra
We just can’t s
eem to get enough of our celebrities – how they eat, drink, talk, dance, laugh... and everything else, if possible! And if we were to take a look at the current surge in the count of celebrities currently in vogue in the Indian television sphere, it seems nothing short of a ‘stars rain down’ situation on the small screen!Be it the opportunity of catching a well-known cinematic face grinning and singing on
Close-Up Antakshari or the usual sequence of star-gets-candid-and-cries in Rendezvous, film stars lead the pack of the charm-charade parade that entails some loyal viewership! Be it the famed Jeena Isi Ka Naam Hai on Zee Television or the demi-God of tinsel town Amitabh Bachchan ‘locking’ up prime-time with Kaun Banega Crorepati (and securing the numero uno spot for the television channel in the process), the magic of stardom seems to be getting more and more re
al by the day – now more than ever before.In fact, today ordinary faces on reality shows are nothing more than a sheer wastage of resources; the masses demand more than just a superbly designed plot and delightfully delegated climax (if there’s anything like that!). Television show makers seem to have concluded that the case of Ks and saas and bahus do not cut much ice any longer. Neither do plain-Jane-turns-princess tales excite any more. Those are cases of been there, done that! To meet the soaring expectations of wilful television audiences, the trick is to get an SRK, Bachchan or even a Pooja Batra on-board!
Edit bureau: Pooja Priyadarshini
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative
For More IIPM Article, Visit Below....
News At Work (continued alongside) : IIPM
IIPM Alliances
IIPM Academics : Global Outreach Program
IIPM : WHAT’S SECURITISATION?
Fair game?
IIPM Academics : Curriculum
Governments and policy makers have to act ...
ABOUT IIPM
IIPM Best B-School of India
IIPM Students Life > Campus Placement
Ms. ‘Write’ Woman
Service with a SMILE!
IIPM RANKED AHEAD OF FIVE OF THE IIMS RATED ...
IIPM Rankings
To the Highlands of Heaven!
Wal-Mart cannot rely solely on everyday low...
The findings are shocking
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