Bajaj sold a huge 306,826 units in the premium segment, beating HH

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Apart from this, Rajiv ruthlessly raided the 100cc segment with the aggressively priced Boxer, gave a stiff challenge to Hero Honda’s all time best seller Splendor, invaded the 125cc segment with bikes like Wind and Discover to uproot the dominance of Hero Honda’s Passion and created a niche for Bajaj in the 150cc and above segments with bikes like Pulsar DTSi and Avenger. As a result, today Bajaj has a much respected & well diversified portfolio of bikes that are taking the competition head on, literally.

The fact is that premium segment is the hot-spot for the marketers and to go with the tide, Bajaj is the unchallenged leader of this premium segment with its best selling bikes like Pulsar DTSi-150 & Pulsar DTSi- 1 8 0 . While Bajaj sold a whopping 306,826 units in the premium segment for the period April-August 2006 (as compared to Hero Honda’s 21,710 units).

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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