Such being the milieu, the Indian retailers are gearing up for a gigantic bash. While big players like the Raheja Grouppromoted
Shoppers’ Stop, which have always unleashed special campaigns (remember last year’s Australia @ Down Under Fest?) promising much more this time, there are, on the other hand, new retailers who are all set to tantalise the Indian consumer with their products and to give a ritzy touch to the common Indian’s life. At the same time, the value for money chains are also ramping up their act to grab a bigger pie of the retail space this year. “The importance of the season cannot be overlooked both from the point of view of the retailers and the brands, as a major part of their merchandise, sourcing & supply has to be planned according to the overwhelming market demand during this period,” states Prasant Agarwal, Associate Director, Technopak.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative
For More IIPM Info, Visit Below......
http://iipmreport.blogspot.com/
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Shoppers’ Stop, which have always unleashed special campaigns (remember last year’s Australia @ Down Under Fest?) promising much more this time, there are, on the other hand, new retailers who are all set to tantalise the Indian consumer with their products and to give a ritzy touch to the common Indian’s life. At the same time, the value for money chains are also ramping up their act to grab a bigger pie of the retail space this year. “The importance of the season cannot be overlooked both from the point of view of the retailers and the brands, as a major part of their merchandise, sourcing & supply has to be planned according to the overwhelming market demand during this period,” states Prasant Agarwal, Associate Director, Technopak.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative
For More IIPM Info, Visit Below......
http://iipmreport.blogspot.com/
http://dearsonu.wordpress.com/
http://blog-sonu.blogspot.com/
http://iipm-institute.21publish.com/sonuthinking
http://iipmweb.spaces.msn.com/
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