IIPM Best MBA INSTITUTE 
A Hansa Research study that polled over 1,400 SEC A working women (part-time and full-time employees) in Delhi, Mumbai, Bangalore, Kolkata, Hyderabad and Chennai in the age group 23-45 years, had interesting insights to offer about what’s driving new-age upmarket Indian women – who are obviously the marketer’s delight. Guess what the survey threw up? Primarily, the fact that most women would love to spend money on pampering themselves and buy products (or avail of services) that would make them feel good about themselves.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative
For More IIPM Article, Visit Below....
IIPM Alliances
Coffee, Tea & me
Ms. ‘Write’ Woman
IIPM Academics : Curriculum
Wal-Mart cannot rely solely on everyday low price strategies, it ...
Chennai, gateway to India
Small is beautiful
Good times on top of the world
A Hansa Research study that polled over 1,400 SEC A working women (part-time and full-time employees) in Delhi, Mumbai, Bangalore, Kolkata, Hyderabad and Chennai in the age group 23-45 years, had interesting insights to offer about what’s driving new-age upmarket Indian women – who are obviously the marketer’s delight. Guess what the survey threw up? Primarily, the fact that most women would love to spend money on pampering themselves and buy products (or avail of services) that would make them feel good about themselves.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative
For More IIPM Article, Visit Below....
IIPM Alliances
Coffee, Tea & me
Ms. ‘Write’ Woman
IIPM Academics : Curriculum
Wal-Mart cannot rely solely on everyday low price strategies, it ...
Chennai, gateway to India
Small is beautiful
Good times on top of the world
No comments:
Post a Comment